IN the internet age, you're not truly successful until you've ruined someone else's day by rubbing all that good fortune in their face.
That's exactly what one handsome young Mormon family has decided to do after becoming fabulously wealthy and embarking on a "bucket list" tour around the world.
Garrett Gee, 25, earned a whopping $54 million from selling an app to Snapchat and then brought his family on a whirlwind journey packed full of sun, sea, sand and snorkelling.
But we'd suggest the people who need a bucket are actually the viewers of an Instagram account the family set up to boast about their travels, which will send green tendrils of envy snaking down the throat of anyone unlucky enough to see it on a grim British Monday morning.
After making the incredible Snapchat deal, Gee sat down his wife, 29-year-old Jessica, to decide how to spend all their dosh.
"A new house and cars didn't feel right," he told People.
"We didn't need that stuff. We were young, healthy and really didn't need much of anything.
"So we started joking about putting our money in savings, selling everything and using those funds to travel the world. Where would we go? What would we do?
"And as we began to add more plans to our bucket list, it just became real."
The teetotal, health conscious couple met in Russia whilst serving a mission for the Church of Jesus Christ of Latter-Day Saints, before marrying and producing two lovely kiddies: Dorothy, 3, and Manilla, 1.
On a blog called The Bucket List Family, the happiest couple in the known universe share beaming pictures of their bliss and accounts of their adventures, which generally involve swimming in the waters of some tropical paradise or other.
So far, the Garrets have been to New Zealand, Singapore, Tonga, Hawaii, Thailand and all manner of other places too, sending back pictures of their toned bods at every opportunity.
Mr Gee's wife said he is "obsessed with swimming with large sea creatures", an interest which was finally satisfied when he clambered into the water with a humpback whale.
"At very least, these videos and photographs will be something for my family and I to always cherish," he wrote.
"But also, perhaps I’ll be able to return the gift and inspire someone else the same way that National Geographic explorer inspired me."
Despite their claims to be travel journalists, the couple's writing is not quite as tight as their bodies.
They constantly harp on about being "blessed" and enjoy putting the word "super" in front of everything in a bid to ramp up the sense of gleeful excitement.
"It is SO fun to catch up with friends around the world!" Jessica wrote after meeting up with an old mate.
Perhaps surprisingly, their bucket list does not appear to involve any British destinations.
On behalf of the nation, we'd like to remind them that Blackpool is nice at this time of year - and there's probably no risk of getting sunburned.
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